Thursday, August 18, 2011

BEAUTIFUL SHOES FIGHT BACK

BEAUTIFUL SHOES GO TO COURT AGAIN

The Louboutin Case Goes Back to Court on Friday
8/18/11 at 6:00 PM
http://nymag.com/daily/fashion/2011/08/louboutin_case_court-ysl.html

As promised, Christian Louboutin's lawyer is fighting tooth and nail against YSL's push to have the red-sole trademark canceled entirely. After Judge Victor Marrero ruled in favor of YSL's right to create and sell red-soled shoes last Wednesday, YSL's lawyer David Bernstein said that he would pursue a summary judgement to repeal Louboutin's trademark. He'll face Louboutin's lawyer Harley Lewin before Judge Marrero again on Friday to argue whether the motion can continue.

Judge Marrero will mostly likely side with YSL again. In his initial ruling last week, he stated that "Louboutin is unlikely to be able to prove that its red outsole brand is entitled to trademark protection," since "in the fashion industry color serves ornamental and aesthetic functions vital to robust competition." He also would have anticipated YSL's move cancel the trademark, as it's a logical next step from his decision to deny Louboutin's injunction.

What's also clear is that Louboutin's lawyer will "fight like hell," as Lewin stated himself. He's already appealed the judge's ruling, and vowed to appeal any forthcoming decisions endangering the trademark. Susan Scafidi, director of Fordham University’s Fashion Law Institute, tells WWD:

    Louboutin’s nightmare is that every fast-fashion retailer will begin stirring up vats of red dye because it believes the trademark is officially canceled or is about to be ... Louboutin stands to lose so much. This is identity theft for him. Those red soles are almost as recognizable as his name.

But retail consultant Hana Ben-Shabat presents a valid counterpoint:

    At the end of the day, what makes a Louboutin a Louboutin is the fact that the shoes are beautifully made and beautifully crafted. And those who want to be associated with the brand want to be a part of that.

Earlier: Christian Louboutin to Appeal the Judge’s Decision in the YSL Red Sole Case
Related: Read a step-by-step guide to the case in this week's Fall Fashion Issue. [NYM]
Louboutin, YSL to Appear Before Judge [WWD]   

MY THOUGHTS

In my earlier post, When Beautiful shoes Go to Court, http://beautifulshoesinlaguna.blogspot.com/2011/08/when-beautiful-shoes-go-to-court.html we learned about the judge ruling in favor of YSL.  Of course, Louboutin will not just give up the fight for his beautiful shoes.  I feel for the man.  Why do people have to be copycats?  Infuriating!

Saturday, August 13, 2011

Do You Own a Beautiful Pair of Jimmy Choo Shoes?

These Choos are NOT made for walking: The £425 designer shoes that look old and tatty after one day’s wear
By Joanne Hegarty

Last updated at 4:19 AM on 14th August 2011

http://www.dailymail.co.uk/femail/article-2025689/These-Choos-NOT-walking-The-425-designer-shoes-look-old-tatty-day-s-wear.html

They are more than just beautiful shoes. It’s the fantasy they evoke that has intelligent women joyously handing over small fortunes for a pair.

Ever since Carrie Bradshaw and her glamorous friends strode through Manhattan balanced perfectly on their Jimmy Choos, the designer heels have been the height of aspiration for millions.

Last month I, too, happily succumbed. Of course I didn’t really believe that if I bought a pair of Jimmy Choos all my dreams would suddenly come true, but I did think they would add a bucketload of fairy dust to my wedding day. And, given the £425 price tag, I confidently expected I’d be able to enjoy them at lots of future occasions.

When I saw them in Selfridges, it was love at first sight. A pair of  kitten-heel Oslo sandals in antique cream with shimmery flecks of gold and thin leather straps, they were exactly what I wanted – elegant and understated. I didn’t even bother trying on any others.

As my big day approached, I excitedly confided in a couple of close friends that I had ‘Jimmy Chooed’ for the occasion – emailing pictures of my new beauties – and was rewarded with gratifying oohs and aahs.

My wedding day left me with lots of wonderful memories but, shockingly, what I don’t have left is a pair of gorgeous shoes.

The next morning I was bitterly disappointed at how they looked.  I had spent most of the day indoors, apart from a short time standing on a lawn talking to guests. But my Jimmy Choos looked old and tatty, as though I’d been wearing them for weeks, not one day. And the soles needed replacing.

When I took them to my local cobbler and handed over £20 for new soles, he astonished me by telling me that I should have brought them to be re-soled before wearing them.

‘I see lots of expensive shoes like this and I always tell people they should have them re-soled as soon as they take them out of the box,’ he said. ‘Otherwise, it’s like going out in the rain without a coat.’

To make matters worse, the cobbler put plain ugly soles on that don’t go with the elegant design of the shoe.

So the sandals that I have now  simply aren’t the same ones I fell for in the store, where the shop assistant didn’t say anything about them needing re-soling before wearing or being unsuitable for outdoors.

Nor is there any such warning in the care booklet, although it does tell you to avoid ‘rain and direct contact with heat, oil, grease, alcohol and other abrasive products’.

I complained about my Jimmy Choo experience to friends and, to my surprise, two said they had suffered exactly the same problem.

Dyane, a TV presenter, was bought a £450 pair of Jimmy Choo as a  first Christmas present by her boyfriend. ‘He took me to a boutique and told me I could pick any pair  I wanted,’ she said. ‘I spent three hours trying shoes on before I chose Jimmy Choo’s black Clue design with a diamante buckle.

‘After I bought them, the shop assistant did quietly warn me that I would have to get them re-soled before wearing them. I couldn’t believe it. I loved the cream leather sole – they were what had attracted me to the shoe.

‘I decided to ignore her. They were £450 shoes – how could they need to be re-soled? But I wore them the following weekend and after only an hour the sole was damaged. The next week I took them to be re-soled. The new soles were black. What’s the point of putting on a nice cream leather sole if it’s so fragile it has to be covered up straight away?’

Another friend, Emer, an advertising executive, splurged on Jimmy Choos for her wedding in March and she, too, said hers were battered and worn-looking after one day.

‘I hadn’t planned to splash out on shoes but I went shopping with a friend and saw these amazing silver strappy sandals,’ she told me.
My beautiful Jimmy Choos looked as if they’d been worn mountain-climbing.

‘They were the right height, looked sturdy enough for walking around in all day and they were Jimmy Choo. Perfect! My friend loyally recited the mantra needed to justify the £350 I didn’t have: “You’ll get loads of wear out of them.”

‘I wish I could tell you they delivered on that promise but I can’t. I took them off in the early hours of the morning to discover the peep  toe was stretched and the soles destroyed. My beautiful Jimmy Choos looked as if they’d been worn mountain-climbing.’

Could it just be the three of us?  I posted my grievance on Mumsnet, the community website for mothers, to find out. Within 78 seconds, Tillyscoutsmum replied: ‘I also treated myself to some Jimmy Choos for my wedding. By the end of the day, the front of the sole had come lose and was flapping around.’

Another reader posted: ‘Apparently you are supposed to get them re-soled if you are expecting to wear them outside. Bonkers as conkers.’

And Worldgonecrazy wrote: ‘If shoes have leather soles, they should really have something more sturdy applied before wearing them outside. If you weren’t told this when you bought them, take them back and complain.’

Dexter  73 summed up the whole situation: ‘What is the point of them, if you can’t wear them outside?’

Last week I returned to Selfridges to buy another pair of Jimmy Choos to conduct our test (see below) and spoke to the same shop assistant. This time, I was more sceptical and asked her whether they would wear well. At first she said: ‘We sell these to lots of women and they don’t complain.’

I asked whether I could wear them outside. She replied: ‘Yes – they are perfect for garden parties,’ before conceding: ‘I won’t lie to you, they are delicate shoes and after a couple of wears they will look worn.’

Last night, a Jimmy Choo spokeswoman said: ‘Every Jimmy Choo product is made with the finest quality materials and created with expert craftsmanship. With luxurious and delicate materials our products must be treated with care, as such they are subject to wear and tear.

‘We pride ourselves on customer service and aftercare at Jimmy Choo and are always more than happy to offer support and advice concerning any of our products.’
Life and sole of a pair of sandals

We gave model Gail Shuttleworth, 36, three pairs of shoes to wear for  a day, from 10am until 10pm – a  £450 pair of Jimmy Choo ‘Demure’ sandals, a pair of Miss Dior pointy-toe pumps (£370) and a pair of open-toe black leather sandals (£58) from High Street shop Office.

Gail says:‘The first shoes I wore were the Jimmy Choo beige patent sandals. When I slipped them on, I felt incredibly elegant.

'I did notice that the leather sole felt rather thin but it would never have occurred to me to have them re-soled.

‘After picking them up at The Mail on Sunday offices, I walked 200 yards to High Street Kensington Underground station in West London and caught a Tube to Hampstead where I live.

I walked down the hill to my local Tesco, spent 35 minutes browsing the aisles then walked 400 yards home.

‘I spent the next four hours at home, doing odd jobs and preparing my dinner. Then I walked to my local pub 300 yards away to meet a friend and walked home again.

'You couldn’t say it was a gruelling day for my feet but when I took off my shoes that night, I was surprised. The soles were badly worn down, especially at the front. There was a little crack as well as two little tears on the heel. If I’d had these on for a full week, they would have been wrecked.

‘The second pair that I tried were the Miss Dior pumps. I wore them driving from my boyfriend’s home near Sheffield to the town centre and walked around the shops for two hours. I later walked in them for 20 minutes down a pathway.

‘I spent the rest of the evening cooking and watching TV.

'If anything this was a tougher day for my footwear but, though the leather soles had some wear-and-tear marks on them, they were not as worn down as the Jimmy Choos and the heel was still in good condition.

‘Finally, I tried the Office sandals. I spent three hours running errands in Sheffield then drove to my boyfriend’s home.

'I spent the afternoon doing chores at home and watching TV. At 7pm, I went to a restaurant, a ten-minute walk.

‘That night the rubber soles had some scratch marks and the heel was a little worn down. But because they started life with a thicker sole, I won’t need to take them to the cobblers any time soon.’

MY THOUGHTS

That's really sad.  I used to envy the Carrie Bradshw for the beautiful Jimmy Choo shoes she seemed to enjoy so much.  Those shoes really look beautiful.  Now we know better and take caution when we buy them.  I won't mind paying that much for a beautiful pair of shoes.  But I would want my money to go a long way.  Any pair of beautiful shoes won't be worth it if I need to have it re-soled as soon as I take it out of the box.





Friday, August 12, 2011

When Beautiful Shoes Go to Court

Lawyer: Ruling steps on shoe designer's toes
By Stephanie Gallman, CNN
August 11, 2011 -- Updated 2323 GMT (0723 HKT)

(CNN) -- French shoemaker Christian Louboutin is seeing red -- and will likely be seeing a lot more of it -- after a judge in Manhattan denied an injunction that would have kept fellow designer Yves Saint Laurent from selling shoes with red soles.

The lawsuit, filed in June, takes issue with four specific shoes from YSL's Cruise 2011 Collection: the Tribute, Tribtoo, Palais and Woodstock models, claiming the shoes violate Louboutin's trademarked "lacquered red sole."

"Everyone sees the flash of red and associates the red with Louboutin," attorney Harley Lewin said Thursday about his client.

In fact, Louboutin's red soles have graced many a red carpets, adorning the feet of celebrities Oprah Winfrey, Heidi Klum and Sarah Jessica Parker. In 2009, Jennifer Lopez wrote a song about them, "But it's the last time, I'm movin' on, I'm throwing on my Louboutins."

In his decision Wednesday, U.S. District Judge Victor Marrero acknowledged that in choosing a red sole for his shoes, Louboutin had "departed from longstanding conventions and norms of his industry," to create a product, "so eccentric and striking that it is easily perceived and remembered."

However, Marrero went on to say that, "Louboutin's claim to the 'the color red' is, without some limitation, overly broad and inconsistent with the scene of trademark registration."

"This was a trademark that never should've been issued," David Bernstein, attorney for the defendant, Yves Saint Laurent said.

He adds, "YSL has been using red since the 1970s, other designers have used red on the soles of their shoes. They aren't doing so to confuse people, but because it's a design aesthetic."

Lewin thinks the judge went too far.

"This is no longer about the case," he said.

Judge Marrero's decision drew parallels between painters and fashion designers, calling them both members of a creative industry where no one should be barred from using color to achieve their aesthetic. Doing so could, "interfere with creativity and stifle competition."

Berstein agrees. "No designer should be able to monopolize a color."

There have been cases when companies have copyrighted color.

Owens Corning, for example, has the trademark for pink fiberglass. Marrero said industrial products are different because the application of color is simply to distinguish one manufacturer from another.

Lewin says his client "separated his shoes from everyone else's by using a red sole."

Lewin said he's never had such an outpouring from his fellow attorneys, law professors and members of the fashion industry, telling him, "This [verdict] is an abomination. Tell your client to appeal."

On August 17, both sides will meet for a case management conference, and Lewin says he will announce his plans to do just that.

"This is not over," Lewin said, "Not by a long shot."

MY THOUGHTS

Crazy, don't you think.  But then, the business world can be just that-crazy.  Personally, I think YSL did copy.  But I agree that no one should be able to monopolize a color.