Nike introduces a Jeremy Lin-themed Hyperfuse, just in time for All-Star weekend
Published: Friday, February 24, 2012, 7:00 PM Updated: Friday, February 24, 2012, 7:01 PM
Nike has created a shoe for Jeremy Lin for
him to wear starting tonight playing in the Rising Stars Challenge
consisting of rookies and second-year players in Orlando.
The Oregon-based company sent out a notice this evening announcing the Nike Zoom Hyperfuse Low iD basketball shoe created for Lin, the New York Knicks point guard who emerged from near oblivion this weekend to fame.
The $130 shoe won't be available at off-the-shelf retail, but can be created and purchased at the NikeID.com website. Consumers can replicate the exact customization options of Lin's shoe.
In so doing, the company will avoid the possibility of an ugly riot like the one that broke out Thursday in Orlando as people scuffled in line to buy a $220, limited edition basketball shoe.
Nike iD is the design process that allows customization of several existing Nike products.
With this announcement, Nike answers the question of whether Lin will have his own signature shoe. And the answer, at least at this time, is no.
Signature shoes for Nike basketball players are limited to LeBron James, Kobe Bryant and Kevin Durant. For Nike's Jordan Brand, Carmelo Martinez, Chris Paul and Dwyane Wade have signature shoes.
Nike chief executive Mark Parker and other company executives talked earlier this week in New York about Lin's rise to stardom. At that time, Parker told The Oregonian that a Nike-affiliated trip was planned to Taiwan and China, though details have not been completed.
-- Allan Brettman; twitter.com/abrettman
The Oregon-based company sent out a notice this evening announcing the Nike Zoom Hyperfuse Low iD basketball shoe created for Lin, the New York Knicks point guard who emerged from near oblivion this weekend to fame.
The $130 shoe won't be available at off-the-shelf retail, but can be created and purchased at the NikeID.com website. Consumers can replicate the exact customization options of Lin's shoe.
In so doing, the company will avoid the possibility of an ugly riot like the one that broke out Thursday in Orlando as people scuffled in line to buy a $220, limited edition basketball shoe.
Nike iD is the design process that allows customization of several existing Nike products.
With this announcement, Nike answers the question of whether Lin will have his own signature shoe. And the answer, at least at this time, is no.
Signature shoes for Nike basketball players are limited to LeBron James, Kobe Bryant and Kevin Durant. For Nike's Jordan Brand, Carmelo Martinez, Chris Paul and Dwyane Wade have signature shoes.
Nike chief executive Mark Parker and other company executives talked earlier this week in New York about Lin's rise to stardom. At that time, Parker told The Oregonian that a Nike-affiliated trip was planned to Taiwan and China, though details have not been completed.
-- Allan Brettman; twitter.com/abrettman
My Thoughts
I wonder -why not? Why not his own signature beautiful shoes? Is it to early? Not enough following yet? Need more scores? More assists?
I'd better stop here. I don't want to voice out the other possible reasons that come to mind.
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