Custom Shoes and a Unique Shoe Experience
A new show store that allows one to create their own designer shoes has opened in Bethesda Maryland. It is the first of its kind on the Eastern Seaboard.
Bethesda, DC, December 22, 2010 --(PR.com)-- A new concept in designer women’s shoes was launched this week by Bethesda native Nina Kimmel, making it the first of its kind on the Eastern Seaboard. My Shoe Cafe, a unique build-it-yourself custom design shoe store, opened this week in the Westfield Montgomery Mall, Bethesda, Maryland. Sporting the slogan, “Where sole mates are made…”, it provides a new and creative experience for woman looking for the ultimate in personalized shoes. My Shoe Cafe is a combination of Kimmel’s love of designer shoes and a passion she developed for cafes while traveling in Europe. “For me and so other women, shoes are not just something you wear on your feet, they are a statement and reflect ones personality,” said Kimmel. “In My Shoe Cafe you become your own personal shoe designer!”
Born and raised in Bethesda, 26-year-old Kimmel’s s love affair with shoes and fashion started with her strutting around in her mother’s shoes and clothes as a youngster but developed quickly when as early as 8 years old she had the opportunity to accompany her parents to the fashion centers of Milan, Paris, Madrid and London. Nina’s favorite activity when in these cities was to look at, try on and buy shoes.
At 16 Nina’s personal shoe collection had grown to 200 pairs. While on a summer vacation in Paris with her family that same year, Nina purchased clothes and a fun pair of heels on des Champs-Elysees and then decided to show them off as she hung out at a local cafe. She concluded at this point that fashion and cafes made a perfect fit.
My Shoe Cafe offers a broad array of colors, fabrics and shoe accessories for customers to select from when “building” their own customerized shoe. One of the unique elements of the store is a full time cobbler, with 20 years experience in the shoe-making and repair business. While customers relax and sip complimentary coffee, their personalized shoes—custom made to fit each foot—are created while they wait. An additional service allows customers to bring in their existing shoes and select and add My Shoe Cafe accessories to give their shoes a new and refreshing lift. My Shoe Cafe’s spacious premises are ideal for a “girls night out” or for birthday parties, bridal showers, bachelorette parties and similar fun shoe events.
MY THOUGHTS
i like this idea. nope. that's not exactly correct. i love this idea. coffee and shoes. shoes and coffee. whichever way,love them both
Showing posts with label customer service. Show all posts
Showing posts with label customer service. Show all posts
Sunday, January 2, 2011
Sunday, October 31, 2010
How Opposite Sexes Decide on Beautiful Shoes
To Buy or Not to Buy: How Opposite Sexes Make Shoe Decisions
How opposite sexes make decisions regarding shoes
Alina Dizik ON May 18, 2010
When Anna Vaysman needed shoes for her Chicago wedding -- she ordered eight pairs. Taking advantage of Zappos.com's lenient return policy, she tried them all on but only kept two of the eight pairs for her big day. She admits browsing through hundreds of shoes -- both online and off -- before making her choice. On the other hand, her husband picked "The" shoe after carefully examining only six pairs. "I'm not a shopohalic, but I like shoes a lot," Vaysman admits.
She's not the only one. With sales of shoes at $1.5 billion in October, this is an objet d'art for American women and one we're still eager to purchase. The right pair of heels is the ultimate accessory to the perfect outfit, and the search for a comfortable sole is endless. "Women make more impulse driven purchases while men buy more for necessity," says Eileen Lewis, director of fashion strategy at the shoe retailer, which sells thousands of shoes each year.
For men, this process is more straightforward, and here the differences begin...
Men: If the shoe fits -- they will buy it
While it may not seem like it, men also have a shopping approach, it boils down to two words: be efficient! "My strategy is to buy a shoe that is going to last -- not only in durability, but in style," says Nathan Geddie from New York. "I want a simple shoe, one that can be dressed up or down."
As women, this is tough to understand. We're surprised that there are rarely emotional strings attached. At the store, men walk in and can walkout with a shoe that's simply good enough minutes later. There's never a yearning for the famous Christian Louboutin red sole -- instead it's more utilitarian, explains Stephen Hoch a marketing professor at the University of Pennslylvania Wharton School who co-authored a study "Men Buy, Women Shop." For example, in the study men ranked the difficulty of finding parking close to the entrance (29 percent of men surveyed) as the number one problem in their shopping experience, while the women were concerned with "lack of help when needed" (29 percent of women surveyed) as their top deal breaker.
The simplicity of buying online is another matter. Currently, men spend 70 percent more on shopping online than women, according to Forrester Research. Unlike women, they're also not swayed by easy returns and would rather order the product than keep searching.
Women: Always waiting for the "right" moment
We agree when other women compare finding yet another pair of perfect shoes to walking on air or even falling in love.
But it's not only the shoe that has to impress -- it's the entire package. Customer service is a must explains Delia Passi, CEO of WomenCertified, a marketing firm in Hollywood, Florida. "They not only want to be pointed in the right direction, but to be escorted and empowered to make the right decision," says Passi and adds that women, unlike men, regularly turn to sales employees for help. "If she is not treated the way she wants to be treated she will talk with her feet and walk."
And unlike men, those of us without the Y chromosome consider walking into some shoe stores a pleasure in itself. Our favorite? The Saks Fifth Avenue flagship store Shoe Salon which boasts it's own zip code. The eighth floor space also has its own express elevator, a VIP room and a repair service. "Value must exceed cost to win her over, and that means being treated well," adds Passi.
Being at a sale is another story. Once we find the perfect fit, we're willing to scoop it right up -- no questions asked.
So what does this all mean during the busiest shopping month of the year? Research suggests it's best to go your separate ways and meet back at home. With such different styles of shopping, a male-female holiday trip to the mall is bound to turn into a battle.
And now that we've deciphered how exactly it is that you shop, it's time to tackle that pressing question of storage space. We, for one, will ask Santa for a walk-in shoe closet.
MY THOUGHTS
"men buy. women shop" that's why shopping together is not a good idea. i'm not a shopaholic myself. well,not anymore. but i love shoes. and i don't follow the principle of "if the shoe fits." shoe manufaturers seem to understand the buying habits of the opposite sexes. men won;t shop because there's no reason to. they don't have much to choose from in terms of style.
How opposite sexes make decisions regarding shoes
Alina Dizik ON May 18, 2010
When Anna Vaysman needed shoes for her Chicago wedding -- she ordered eight pairs. Taking advantage of Zappos.com's lenient return policy, she tried them all on but only kept two of the eight pairs for her big day. She admits browsing through hundreds of shoes -- both online and off -- before making her choice. On the other hand, her husband picked "The" shoe after carefully examining only six pairs. "I'm not a shopohalic, but I like shoes a lot," Vaysman admits.
She's not the only one. With sales of shoes at $1.5 billion in October, this is an objet d'art for American women and one we're still eager to purchase. The right pair of heels is the ultimate accessory to the perfect outfit, and the search for a comfortable sole is endless. "Women make more impulse driven purchases while men buy more for necessity," says Eileen Lewis, director of fashion strategy at the shoe retailer, which sells thousands of shoes each year.
For men, this process is more straightforward, and here the differences begin...
Men: If the shoe fits -- they will buy it
While it may not seem like it, men also have a shopping approach, it boils down to two words: be efficient! "My strategy is to buy a shoe that is going to last -- not only in durability, but in style," says Nathan Geddie from New York. "I want a simple shoe, one that can be dressed up or down."
As women, this is tough to understand. We're surprised that there are rarely emotional strings attached. At the store, men walk in and can walkout with a shoe that's simply good enough minutes later. There's never a yearning for the famous Christian Louboutin red sole -- instead it's more utilitarian, explains Stephen Hoch a marketing professor at the University of Pennslylvania Wharton School who co-authored a study "Men Buy, Women Shop." For example, in the study men ranked the difficulty of finding parking close to the entrance (29 percent of men surveyed) as the number one problem in their shopping experience, while the women were concerned with "lack of help when needed" (29 percent of women surveyed) as their top deal breaker.
The simplicity of buying online is another matter. Currently, men spend 70 percent more on shopping online than women, according to Forrester Research. Unlike women, they're also not swayed by easy returns and would rather order the product than keep searching.
Women: Always waiting for the "right" moment
We agree when other women compare finding yet another pair of perfect shoes to walking on air or even falling in love.
But it's not only the shoe that has to impress -- it's the entire package. Customer service is a must explains Delia Passi, CEO of WomenCertified, a marketing firm in Hollywood, Florida. "They not only want to be pointed in the right direction, but to be escorted and empowered to make the right decision," says Passi and adds that women, unlike men, regularly turn to sales employees for help. "If she is not treated the way she wants to be treated she will talk with her feet and walk."
And unlike men, those of us without the Y chromosome consider walking into some shoe stores a pleasure in itself. Our favorite? The Saks Fifth Avenue flagship store Shoe Salon which boasts it's own zip code. The eighth floor space also has its own express elevator, a VIP room and a repair service. "Value must exceed cost to win her over, and that means being treated well," adds Passi.
Being at a sale is another story. Once we find the perfect fit, we're willing to scoop it right up -- no questions asked.
So what does this all mean during the busiest shopping month of the year? Research suggests it's best to go your separate ways and meet back at home. With such different styles of shopping, a male-female holiday trip to the mall is bound to turn into a battle.
And now that we've deciphered how exactly it is that you shop, it's time to tackle that pressing question of storage space. We, for one, will ask Santa for a walk-in shoe closet.
MY THOUGHTS
"men buy. women shop" that's why shopping together is not a good idea. i'm not a shopaholic myself. well,not anymore. but i love shoes. and i don't follow the principle of "if the shoe fits." shoe manufaturers seem to understand the buying habits of the opposite sexes. men won;t shop because there's no reason to. they don't have much to choose from in terms of style.
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